WELCOME TO XOBEAUTY Cosmetics
xoBeauty is a cruelty free cosmetic brand located in New Zealand. Come find your new favourite makeup, makeup accessories, tan and skincare based products. Create a store account and start earning rewards for each purchase! Created in 2013 by Shaaanxo and her team!
ENJOY 15% OFF 1ST ORDER - SIGN UP BELOW
I am so happy to see you here!
I have created xoBeauty to
share my love of makeup, skincare and beauty with you all. I can't wait
to see you using xoBeauty products! Make sure to tag us @xobeautyshop
#xobeauty so we can see your pretty faces!
If you are a new customer you can sign up below for an exclusive 15% OFF your first order. Happy shopping!
Sign up for exclusive offers
If your a new customer you will get 15% off your first order! Returning Customers get access to exclusive offers
Trusted by Over 80,000+ Customers Worldwide!
Empowering Colour Cosmetics For Confidence
Unleash your confidence with our cosmetics. From bold lipsticks to vibrant eyeshadow palettes, volumizing mascaras, radiant blushes, and more—our high-performance formulas are designed to enhance your beauty and make you feel unstoppable. Elevate your look, own your power, and express yourself with every swipe, blend, and stroke. Beauty that fuels confidence starts here.
NEW IN STORE
Terracotta Collection BundleTerracotta Collection Bundle
Regular priceUnit price per$166.94 NZDSale price $132.99 NZD
Lash Enhancing Serum (3ml)Lash Enhancing Serum (3ml)
Regular priceUnit price per$57.99 NZDSale price $55.99 NZD
Lash Boost Tubing Mascara
Long Wear • Smudge Proof • Prostaglandin Free • Hormone Free • Flake Proof • Water Resistant • Vegan • Volumising • Length Building • Nourishing • Easy Removal • Intense Volume
Lash Boost Tubing Mascara—a game-changer for your lashes! This mascara goes beyond the basics with its advanced tubing formula that lengthens and defines each lash. Infused with a growth serum, it not only enhances your natural lashes but also nurtures them for long-term health. Plus, it’s flake-free, smudge-proof, and offers long-lasting wear, ensuring your lashes stay flawless from morning till midnight.
VIRAL LASH ENHANCING SERUM
Paraben Free • Cruelty Free • Prostaglandin Free • Hormone Free • Fragrance Free • Oil Free • Vegan
Longer, Stronger and thicker lashes in 6-8 weeks. Conditioning lash serum to support lash growth, strength and volume.
GET THE RESULTS YOU WANT WITHIN WEEKS. ADD TO PART OF YOUR DAILY ROUTINE!
Makeup Take Off Mitt Set - Just add water!
This high quality makeup remover is ULTRA ABSORBENT, SUPER SOFT FEELING, REUSABLE AND CRUELTY FREE. The Rapid Makeup Take Off Mitt Set allows you to remove your makeup effortlessly (heavy or light makeup application) by simply using our mitt with water. The Rapid Makeup Take Off Mitt Set, perfect for any skin type!
REMOVE MAKEUP EFFORTLESSLY TODAY! WASH AND RESUSE!
SHOP VIA COLLECTION
TRENDING ITEMS
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Lash Enhancing Serum (3ml)
Lash Enhancing Serum (3ml)
Regular priceUnit price per$57.99 NZDSale price $55.99 NZD 
Terracotta Water Activated Eyeliner PaletteTerracotta Water Activated Eyeliner Palette
Regular priceUnit price per$19.99 NZDSale price $17.99 NZD
Blush Duo | Tulip + Sweet PeaBlush Duo | Tulip + Sweet Pea
Regular priceUnit price per$25.99 NZDSale price $21.99 NZD
Stay In Place Stick | For Hair And BrowsStay In Place Stick | For Hair And Brows
Regular priceUnit price per$25.99 NZDSale price $22.99 NZD
Dermaplaning Skincare Set | Pink | 5 PackDermaplaning Skincare Set | Pink | 5 Pack
Regular priceUnit price per$24.99 NZDSale price $21.99 NZD
Luxe Nude Brush Set | 12 PieceLuxe Nude Brush Set | 12 Piece
Regular priceUnit price per$160.00 NZDSale price $151.99 NZD
Rapid Makeup Take Off Mitt Set (5 piece Set) | Makeup RemoverRapid Makeup Take Off Mitt Set (5 piece Set) | Makeup Remover
Regular priceUnit price per$31.99 NZDSale price $28.99 NZD
Precision Cleanse Pro (Black)Precision Cleanse Pro (Black)
Regular priceUnit price per$129.99 NZDSale price $100.00 NZD
Ultrasoft Makeup Sponge | Duo Set (Teardrop & Flatedge)Ultrasoft Makeup Sponge | Duo Set (Teardrop & Flatedge)
Regular priceUnit price per$29.99 NZDSale price $24.99 NZD
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BEAUTY WITH A SMILE
xoBeauty was created in 2013 by Shaaanxo to offer cruelty free beauty essentials at an affordable price! Be proud supporting cruelty free!
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REWARD SYSTEM
We offer a range of rewards for customers that create an in store account. It's free to create, start collecting now!
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SECURED PAYMENTS ACCEPTED
We accept most major credit cards, Paypal and Afterpay!
STUNNING RANGE OF LUXURIOUS STRIP LASHES
Handmade • Cruelty Free • Reusable
Our luxurious range of hand made lashes are perfect for any day of the week or any special occasion. We have a range of styles that allow you to create a full dramatic look or a natural everyday look.
GET THE RESULTS YOU WANT INSTANTLY!
Stay In Place - Strong, Fast Hair Hold
Vegan • Cruelty Free • Doesn't Dry Hard or Crusty • Travel Friendly• Helps Control Baby Hairs • No Nasty Smell • Dries Without Making Hair Oily
Introducing the xoBeauty Stay In Place Stick! This travel friendly, vegan and cruelty free companion is perfect for controlling flyaway hairs and setting brows in place! You will love the product as it holds your hair & brows in place without a oily or crusty feeling. Our formula has a natural finish with a strong hold! Perfect for all hair types!
Directions: Apply a light amount of product to the applicator and run it across your hair or eyebrows.
Product in Hair Finish - Invisible
