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WELCOME TO XOBEAUTY Cosmetics

xoBeauty is a cruelty free cosmetic brand located in New Zealand. Come find your new favourite makeup, makeup accessories, tan and skincare based products. Create a store account and start earning rewards for each purchase! Created in 2013 by Shaaanxo and her team!

  • LASH TUBING MASCARA

Lash Boost Tubing Mascara

Long Wear • Smudge Proof • Prostaglandin Free • Hormone Free • Flake Proof • Water Resistant • Vegan • Volumising • Length Building • Nourishing • Easy Removal • Intense Volume

Lash Boost Tubing Mascara—a game-changer for your lashes! This mascara goes beyond the basics with its advanced tubing formula that lengthens and defines each lash. Infused with a growth serum, it not only enhances your natural lashes but also nurtures them for long-term health. Plus, it’s flake-free, smudge-proof, and offers long-lasting wear, ensuring your lashes stay flawless from morning till midnight.

NEW IN STORE

See all the latest xoBeauty items
  • Lash Boost Tubing Mascara
    Lash Boost Tubing Mascara
    Lash Boost Tubing Mascara

    Lash Boost Tubing Mascara

    Regular price $38.99 NZD
  • Terracotta Collection Bundle
    Terracotta Collection Bundle
    Terracotta Collection Bundle

    Terracotta Collection Bundle

    Regular price $166.94 NZD Sale price $132.99 NZD
  • Lash Enhancing Serum (3ml)
    Lash Enhancing Serum (3ml)
    Lash Enhancing Serum (3ml)

    Lash Enhancing Serum (3ml)

    Regular price $57.99 NZD

Trusted by Over 80,000+ Customers Worldwide!

  • ★★★★★

    Lash Serum gave my lashes life again!

    “To be honest I did think lash serums were too good to be
    true but I stuck it out, used it religiously every night and I'm so glad
    I did because my lashes are not only back to being healthy and full,
    they are better than ever!! Thanks Shan! X”

    MEL
  • ★★★★★

    Really surprised how good these brushes are

    “I am a professional makeup artists and always thought synthetic brushes would not be great for powder products. But, I was very pleasantly surprised. These brushes applied my liquid and powder products flawlessly. And a great price too :-)”

    TINA N.
  • ★★★★★

    Nostalgia - Eyeshadow Palette

    “I've been using this palette for a couple of weeks now and I've enjoyed using the pinks and brown, i will eventually use more as time goes on but it is all so beautiful and i love the shimmers as they sparkle along my eyes so much. Stunning.”

    Stephanie M
  • ★★★★★

    Makeup removal mitt

    “I love this item. I bought a second pack so I have back ups. I don't use makeup wipes anymore and it's saved me alot of money. I recommended it to my friends”

    Casey-Rose M.
  • ★★★★★

    Heatless Curls

    “Really nice quality items. I have super thick hair and it did do some cute waves with water spritzed on. I do want to try freshly washed wet hair to see if that makes any difference but I found it super comfy to sleep in.”

    Candice G.
  • ★★★★★

    Stay in Place Stick Works!

    “This is a great product! So pleased to have found it, it dries nicely without feeling crunchy on your brows and it has a decent hold. I wanted something to also tame my flyaways and the larger wand is perfect for that. Overall I’m very impressed!”

    Amy W.

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I am so happy to see you here!

I have created xoBeauty to
share my love of makeup, skincare and beauty with you all. I can't wait
to see you using xoBeauty products! Make sure to tag us @xobeautyshop
#xobeauty so we can see your pretty faces!

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Sign up for exclusive offers

If your a new customer you will get 15% off your first order! Returning Customers get access to exclusive offers

VIRAL LASH ENHANCING SERUM★★★★★

Paraben Free • Cruelty Free • Prostaglandin Free • Hormone Free • Fragrance Free • Oil Free • Vegan

Longer, Stronger and thicker lashes in 6-8 weeks. Conditioning lash serum to support lash growth, strength and volume.

GET THE RESULTS YOU WANT WITHIN WEEKS. ADD TO PART OF YOUR DAILY ROUTINE!

Makeup Take Off Mitt Set - Just add water!★★★★★

This high quality makeup remover is ULTRA ABSORBENT, SUPER SOFT FEELING, REUSABLE AND CRUELTY FREE. The Rapid Makeup Take Off Mitt Set allows you to remove your makeup effortlessly (heavy or light makeup application) by simply using our mitt with water. The Rapid Makeup Take Off Mitt Set, perfect for any skin type!

REMOVE MAKEUP EFFORTLESSLY TODAY! WASH AND RESUSE!

TRENDING ITEMS

Check out our xoBeauty MUST HAVES!
  • Lash Enhancing Serum (3ml)
    Lash Enhancing Serum (3ml)
    Lash Enhancing Serum (3ml)

    Lash Enhancing Serum (3ml)

    Regular price $57.99 NZD
  • Terracotta Water Activated Eyeliner Palette
    Terracotta Water Activated Eyeliner Palette
    Terracotta Water Activated Eyeliner Palette

    Terracotta Water Activated Eyeliner Palette

    Regular price $19.99 NZD
  • Solid Brush Cleaner
    Solid Brush Cleaner
    Solid Brush Cleaner

    Solid Brush Cleaner

    Regular price $33.99 NZD
  • Blush Duo | Tulip + Sweet Pea
    Blush Duo | Tulip + Sweet Pea
    Blush Duo | Tulip + Sweet Pea

    Blush Duo | Tulip + Sweet Pea

    Regular price $25.99 NZD
  • Stay In Place Stick | For Hair And Brows
    Stay In Place Stick | For Hair And Brows
    Stay In Place Stick | For Hair And Brows

    Stay In Place Stick | For Hair And Brows

    Regular price $25.99 NZD Sale price $23.99 NZD
  • Dermaplaning Skincare Set | Pink | 5 Pack
    Dermaplaning Skincare Set | Pink | 5 Pack
    Dermaplaning Skincare Set | Pink | 5 Pack

    Dermaplaning Skincare Set | Pink | 5 Pack

    Regular price $24.99 NZD
  • Luxe Nude Brush Set | 12 Piece
    Luxe Nude Brush Set | 12 Piece
    Luxe Nude Brush Set | 12 Piece

    Luxe Nude Brush Set | 12 Piece

    Regular price $160.00 NZD
  • Rapid Makeup Take Off Mitt Set (5 piece Set) | Makeup Remover
    Rapid Makeup Take Off Mitt Set (5 piece Set) | Makeup Remover
    Rapid Makeup Take Off Mitt Set (5 piece Set) | Makeup Remover

    Rapid Makeup Take Off Mitt Set (5 piece Set) | Makeup Remover

    Regular price $31.99 NZD Sale price $27.99 NZD
  • Precision Cleanse Pro (Black)
    Precision Cleanse Pro (Black)
    Precision Cleanse Pro (Black)

    Precision Cleanse Pro (Black)

    Regular price $129.99 NZD
  • Ultrasoft Makeup Sponge | Duo Set (Teardrop & Flatedge)
    Ultrasoft Makeup Sponge | Duo Set (Teardrop & Flatedge)
    Ultrasoft Makeup Sponge | Duo Set (Teardrop & Flatedge)

    Ultrasoft Makeup Sponge | Duo Set (Teardrop & Flatedge)

    Regular price $29.99 NZD
  • BEAUTY WITH A SMILE

    xoBeauty was created in 2013 by Shaaanxo to offer cruelty free beauty essentials at an affordable price! Be proud supporting cruelty free!

  • REWARD SYSTEM

    We offer a range of rewards for customers that create an in store account. It's free to create, start collecting now!

  • SECURED PAYMENTS ACCEPTED

    We accept most major credit cards, Paypal and Afterpay!

BEAUTY CAPTURED TO SEIZE THE DAY

STUNNING RANGE OF LUXURIOUS STRIP LASHES

Handmade • Cruelty Free • Reusable

Our luxurious range of hand made lashes are perfect for any day of the week or any special occasion. We have a range of styles that allow you to create a full dramatic look or a natural everyday look.

GET THE RESULTS YOU WANT INSTANTLY!

Stay In Place - Strong, Fast Hair Hold★★★★★

Vegan • Cruelty Free • Doesn't Dry Hard or Crusty • Travel Friendly• Helps Control Baby Hairs • No Nasty Smell • Dries Without Making Hair Oily

Introducing the xoBeauty Stay In Place Stick! This travel friendly, vegan and cruelty free companion is perfect for controlling flyaway hairs and setting brows in place!  You will love the product as it holds your hair & brows in place without a oily or crusty feeling. Our formula has a natural finish with a strong hold! Perfect for all hair types! 

Directions: Apply a light amount of product to the applicator and run it across your hair or eyebrows.

Product in Hair Finish - Invisible

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If your a new customer you will get 15% off your first order! Returning Customers get access to exclusive offers